International Business and marketing
IBM 301 Principles of Marketing Management
Principles, concepts, and institutions involved in facilitating the exchange of goods and services. Analysis of markets, the marketing environment, and the marketing variables of product, price, promotion, and distribution. Introduction to marketing strategy and international marketing.
IBM 306 Professional Selling
Focus on professional selling within the context of relationship marketing. Emphasis on precision selling process.
Focus on professional selling within the context of relationship marketing. Emphasis on precision selling process.
IBM 307
Fundamentals of marketing communication. Promotional strategy development: advertising messages and media, personal selling, sales promotion, publicity, packaging, branding, and display. Promotional budgets. Development of communication strategies for new product, industrial, retail, and services marketing.
Fundamentals of marketing communication. Promotional strategy development: advertising messages and media, personal selling, sales promotion, publicity, packaging, branding, and display. Promotional budgets. Development of communication strategies for new product, industrial, retail, and services marketing.
IBM 327
Role of sales promotion in marketing strategy. Study of numerous incentives designed to increase sales or achieve other specific marketing objectives directed toward sales force, intermediaries, and consumers. Design of sales promotion plans
From my International Business Marketing courses, I have learned the skills needed to create advertisements, promotional ads, and create sales campaigns to increase revenues for business. I have really enjoyed taking these courses because they relate directly to my Apparel Merchandising courses. They go hand in hand and retailers use all sources to help drive sales and increase customer awareness.
Role of sales promotion in marketing strategy. Study of numerous incentives designed to increase sales or achieve other specific marketing objectives directed toward sales force, intermediaries, and consumers. Design of sales promotion plans
From my International Business Marketing courses, I have learned the skills needed to create advertisements, promotional ads, and create sales campaigns to increase revenues for business. I have really enjoyed taking these courses because they relate directly to my Apparel Merchandising courses. They go hand in hand and retailers use all sources to help drive sales and increase customer awareness.